
WESMARC
Branding & Visual Language
Positioning
Consumer Ecosystem
CONSUMER​
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Understand the Indian consumer:
We understand the Indian consumer's unarticulated and unaware needs.
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Transparent
We are a transparent company and we build our relationships on trust.
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Experts
We are experts at what we do and apply a sense of mastery to our process
PRODUCT
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Cutting edge
We employ cutting edge technology in manufacturing and our products are certainly ahead of the curve.
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Design Quotient
We focus extensively on our designs and give our customers a variety of choices with close attention to detail.
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Quality
The one thing we never compromise on is our quality. Performance and durability are top concerns
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CATEGORY​
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Friction-less Journey
We ensure that the job of setting up a door has never been easier.
Team Player
We are your team player and ensure that we will always have your back.
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Capability Builder
We are constantly striving to build the right ecosystem to foster the growth of ready-made quality doors.
Brand Proposition
Archetype

WESMARC
=
RULER
WESMARC = RULER
​
Core Desire: control
Goal: create a prosperous, successful family, company, or community
Fear: chaos, being overthrown
Strategy: exert leadership
Gift: responsibility, leadership
Trap: being bossy, authoritarian
Tone Inspiration

ASPIRATION & STATURE
Etymology:
Comes from the English word ‘Benchmark’ and the acronym WEST (Wood, Engineered, Steel, Technology)
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Meaning: Benchmark
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Associations: Signature Style, Standard
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Sound: An established company with a proven quality standard. Also feels like a certification or standards association
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Look:
Bold angular letters give an authoritative look

Tone Inspiration
Logo Explorations
WESMARC form is inspired by larger than life scale of Indian monuments.
The form is a combination of the first letter ’W’ & doors in perspective. It signifies endless possibility, & movement towards infinity.


For Influencers
& Consumers
Quality is hygiene.
Go beyond the basic functionalities.

Competition Study
​Through extensive secondary research of the immediate competition and the extended category, we noticed a large gap in the existing Indian market.
Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.
They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.
Doors are the quiet chronicles of life,
and every time you step through a door,
you pick up a story where you left off.
So, we believe that every time you open a door, you
OPEN.
TOMORROW.
Logo Study and Morphology
Morphology exercise
Logo Form
Logotype and Form
Explorations
Full-Color Logo
Red Banner Logo


Grey Banner Logo


Silver Logo (used only as product sticker)
Colors
Primary palette
Red, Grey
Secondary Palette
Blue, Green

Reverse Greyscale Logo

Greyscale Banner Logo
Greyscale logo
Reverse Greyscale Banner Logo



Type


Business card Front & Back

Business Cards

Letterhead, Envelopes and Business Card
Catalogue
Lookbook 2019