WESMARC

Branding & Visual Language

Positioning

Consumer Ecosystem

CONSUMER

Understand the Indian consumer:

We understand the Indian consumer's unarticulated and unaware needs.

Transparent

We are a transparent company and we build our relationships on trust.

Experts

We are experts at what we do and apply a sense of mastery to our process

PRODUCT

Cutting edge

We employ cutting edge technology in manufacturing and our products are certainly ahead of the curve.

Design Quotient

We focus extensively on our designs and give our customers a variety of choices with close attention to detail.

Quality

The one thing we never compromise on is our quality. Performance and durability are top concerns

CATEGORY

Friction-less Journey

We ensure that the job of setting up a door has never been easier.

Team Player

We are your team player and ensure that we will always have your back.

Capability Builder

We are constantly striving to build the right ecosystem to foster the growth of ready-made quality doors.

Brand Proposition

Archetype

WESMARC

RULER

WESMARC = RULER

Core Desire: control

Goal: create a prosperous, successful family, company, or community

Fear: chaos, being overthrown

Strategy: exert leadership

Gift: responsibility, leadership

Trap: being bossy, authoritarian

Tone Inspiration

ASPIRATION & STATURE

Etymology:

Comes from the English word ‘Benchmark’ and the acronym WEST (Wood, Engineered, Steel, Technology)

Meaning: Benchmark

Associations: Signature Style, Standard

Sound: An established company with a proven quality standard. Also feels like a certification or standards association

Look:

Bold angular letters give an authoritative look

Tone Inspiration

Logo Explorations

WESMARC form is inspired by larger than life scale of Indian monuments.

The form is a combination of the first letter ’W’ & doors in perspective. It signifies endless possibility, & movement towards infinity.

For Influencers

& Consumers

Quality is hygiene.

Go beyond the basic functionalities.

Competition Study

Through extensive secondary research of the immediate competition and the extended category, we noticed a large gap in the existing Indian market.

Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.

They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.

Doors are the quiet chronicles of life,

and every time you step through a door,

you pick up a story where you left off.

So, we believe that every time you open a door, you

OPEN.

TOMORROW.

Logo Study and Morphology

Morphology exercise