TATHASTU

Brand Launch

Company of the "Future"

A company of entrepreneurs

The true ‘Indian’ tech revolution

The direct potential

FUTURE + DATA + SPEED + FOCUS + SIMPLICITY

Objectives of the advertisement:

Build curiosity
Create impact
Inform about the new verticals

BUILDING A LIMITLESS FUTURE

To emerge as a platform that fosters new and limitless imagination for consumers, entrepreneurs, and partners in India. To lead the creation of next-generation consumer interactions by combining artificial intelligence, data science, and emerging technologies with consumer platforms that are loved, trusted, and admired by every Indian.

Concepts

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Visual Language Concept

The visual language of the environmental graphics is consistent with the minimal and modern identity, through sleek illustrations to convey the brand values.

IDENTIFY

SPEED

DATA

Brand Assets

Key Brand Words

Speed, Agility, Flow, Simplicity at Scale, Yes, and…, Defer judgment, Encourage wild ideas, Build on the ideas of others, be comfortable with ambiguity, Be Visual, etc.

Thoughtscapes

Inspiring words and values that can be absorbed internally.

These are thought-provoking words or sentences.

“Practice Exponential Thinking”, “Believe in an Abundant Future”,

“Live the Law Accelerating of Returns,”

Futurist, Technologist. Innovator, Impact Driver, etc.

Posts

Fun yet meaningful posters that go up in break out spaces.

“There are two kinds of people in this world: Coders and Coded.”

“If you want to be 100% sure, you will be 100% late.”

“ The onus is on you to create the future, otherwise it will just happen to you.”