Company of the "Future"
A company of entrepreneurs
The true ‘Indian’ tech revolution
The direct potential
FUTURE + DATA + SPEED + FOCUS + SIMPLICITY
Objectives of the advertisement:
Inform about the new verticals
BUILDING A LIMITLESS FUTURE
To emerge as a platform that fosters new and limitless imagination for consumers, entrepreneurs, and partners in India. To lead the creation of next-generation consumer interactions by combining artificial intelligence, data science, and emerging technologies with consumer platforms that are loved, trusted, and admired by every Indian.
Visual Language Concept
The visual language of the environmental graphics is consistent with the minimal and modern identity, through sleek illustrations to convey the brand values.
Key Brand Words
Speed, Agility, Flow, Simplicity at Scale, Yes, and…, Defer judgment, Encourage wild ideas, Build on the ideas of others, be comfortable with ambiguity, Be Visual, etc.
Inspiring words and values that can be absorbed internally.
These are thought-provoking words or sentences.
“Practice Exponential Thinking”, “Believe in an Abundant Future”,
“Live the Law Accelerating of Returns,”
Futurist, Technologist. Innovator, Impact Driver, etc.
Fun yet meaningful posters that go up in break out spaces.
“There are two kinds of people in this world: Coders and Coded.”
“If you want to be 100% sure, you will be 100% late.”
“ The onus is on you to create the future, otherwise it will just happen to you.”
Indianness: Believing in the Indian way and in oneself
Leadership: In thought and in business
Introspection: For continuous learning, self-development, and personal excellence
Openness & Adaptability: Open to new ideas, knowledge and proactive in meeting challenges emerging from changing business scenarios
Valuing and Nurturing Relationships: With customers, business associates, stakeholders, communities and society
Simplicity & Positivity: To foster innovation, speed and imagination
Flow: Learn and be inspired by the universal laws of nature
Levels of Communication
Brand Wall Concept