Brief
Refresh Brand Identity + Communication Design
This exercise aims to understand the organization, category, and the consumer, identify key motivations and consumer need gaps, and hence the required brand positioning.
To build on the key insight and brand strengths to create a differentiated appealing B2B brand Identity. The Brand Design will include a refreshed identity, visual language system, brand personality, do’s and don'ts, and compile the same into a comprehensive Brand Bible.
Objectives
CATEGORY
Technology:
Technology-led brands talk about future solutions created by tech.
Payment:
Being simple, fast & efficient is hygiene.
CUSTOMER
Future Pay: Make customers’ life better, solutions for the smart customer.
LQ: Driven & dependable growth partner.
Eden Red: Payments/rewards space is dynamic, quick solutions for tech. Focused on satisfying customer’s customer
(Eg. EdenRed>Corporate>End User)
LQ: Genuine, domain strength & good people to work with.
End user’s interpretation of the name
LivQuik: Living in the moment. Experience more. Never miss an opportunity.
FOUNDER
Ready for a challenge.
Building insight-driven solutions.
Partners and adviser in customer's business growth.
BRAND
Ability to bring together the best in tech solutions to create a custom solution for our clients.
Insight-driven upgrades that continuously evolve with the business.
LivQuik an enterprise solutions company with a focus on fintech, promises to make your life faster and more efficient.
LivQuik seeks to leverage the power of a brand experience, to differentiate the way the company presents itself to the world. With the consumerization of the tech services industry and the focus on user experience, a consistent, articulate, well-designed brand can carry a strong influence over the business customer or business user.
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To understand the consumer and category.
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Codify the brand core.
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Build a robust, adaptable, and scalable brand system.
Consumer
Who are we talking to?
Value
Proposition
What role do we play
in their lives?
Brand Proposition
Why will they associate with us?
Brand Design
How should we tell our brand story?
Process
Insight
Learn from the people and the environment, keenly absorb and carefully filter
Immerse | Observe | Intuit | Focus
Ideate
Generate game changing ideas that are simple, bold and vividly detailed
Explore | Co-Create | Frame | Visualize
Implement
Express and share with skill, speed and imagination
Detail | Validate | Prototype | Scale
Tools
Golden Circle
Hofstede
Brand Churn
Customer Needs
Journey Map
AIDA Model
Live Brands Model
360 Idea Model
Research Insights
Brand Story
Livquik is set at the confluence of technology and finance. The enterprise is built to empower and engage its customers by offering insight-driven solutions across payments, issuing and remittance.
What does the brand Livquik stand for?
BRAND PROMISE: ACCELERATED GROWTH
BRAND STRENGTH: INNOVATION & AGILITY
BRAND RELATIONSHIP: TRUSTED ADVISOR & PARTNER
Visual Language
The brand identity has been explored for Livquik as a payments technology company, considering it as FINANCE FIRST. The brand logo and visual identity have been explored across the 3 key benefits that Livquik offers to the businesses it partners with.
FINANCE + ACCELERATE
Accelerated Growth.
DRIVEN
DYNAMIC
PROGRESSIVE
PROPEL
FINANCE + INNOVATE
Innovation & Future Tech
TECHNOLOGY
CONNECTIONS
PORTAL
FUTURISTIC
FINANCE + TRUST
Trusted Partner & Advisor
PARTNERSHIP
STABILITY
BALANCE
HARMONY
FINANCE + TRUST
Trusted Partner & Advisor
FINANCE + INNOVATE
Innovation & Future Tech
Logo Explorations
FINANCE + ACCELERATE
Accelerated Growth.
Brand Identity
Type Variations
Color Variations
Logotype Explorations
Concept
The Q in the logo is to be used as a master symbol for LIVQUIK.
The symbol is designed by merging Q and an upward arrow.
Here, the curve of Q represents a circular progress bar and the arrow represents positive growth and the idea of connection.
Stationery
Business card
Sitemap
Homepage
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Solutions
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What drives us
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Insights
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Testimonials
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Impact
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About us
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Careers
Solutions
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Enterprise Solutions
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Issuing
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Acquiring
Careers
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Why Livquik
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Current Opportunities
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Application form
Brand Guidelines
Thank You
Homepage
Careers & Solutions
Website
The Icons to be used are outline icons.
The same color can be used for both positive and negative usage.
Icons
Final Logo
Color
Type
Letterhead & Envelope
Identity Card
LIVQUIK
Brand Refresh
Morphology
