Brief

Refresh Brand Identity + Communication Design

This exercise aims to understand the organization, category, and the consumer, identify key motivations and consumer need gaps, and hence the required brand positioning.

To build on the key insight and brand strengths to create a differentiated appealing B2B brand Identity. The Brand Design will include a refreshed identity, visual language system, brand personality, do’s and don'ts, and compile the same into a comprehensive Brand Bible.

Objectives

CATEGORY

Technology:

Technology-led brands talk about future solutions created by tech.

 

Payment:

Being simple, fast & efficient is hygiene.

 

CUSTOMER

Future Pay: Make customers’ life better, solutions for the smart customer.

 

LQ: Driven & dependable growth partner.

Eden Red: Payments/rewards space is dynamic, quick solutions for tech. Focused on satisfying customer’s customer
(Eg. EdenRed>Corporate>End User)

 

LQ: Genuine, domain strength & good people to work with.

 

End user’s interpretation of the name

LivQuik:  Living in the moment. Experience more. Never miss an opportunity.

FOUNDER

Ready for a challenge.

 

Building insight-driven solutions.

 

Partners and adviser in customer's business growth.

BRAND

Ability to bring together the best in tech solutions to create a custom solution for our clients.

 

Insight-driven upgrades that continuously evolve with the business.

LivQuik an enterprise solutions company with a focus on fintech, promises to make your life faster and more efficient.

LivQuik seeks to leverage the power of a brand experience, to differentiate the way the company presents itself to the world. With the consumerization of the tech services industry and the focus on user experience, a consistent, articulate, well-designed brand can carry a strong influence over the business customer or business user.

  • To understand the consumer and category.

  • Codify the brand core.

  • Build a robust, adaptable, and scalable brand system.

 

Consumer

Who are we talking to?

Value

Proposition

What role do we play

in their lives?

Brand Proposition

Why will they associate with us?

Brand Design

How should we tell our brand story?

Process

Insight

Learn from the people and the environment, keenly absorb and carefully filter

Immerse | Observe | Intuit | Focus

Ideate

Generate game changing ideas that are simple, bold and vividly detailed

Explore | Co-Create | Frame | Visualize

Implement

Express and share with skill, speed and imagination

Detail | Validate | Prototype | Scale

Tools

Golden Circle

Hofstede

Brand Churn

Customer Needs

Journey Map

AIDA Model

Live Brands Model

360 Idea Model

Research Insights

Brand Story

Livquik is set at the confluence of technology and finance. The enterprise is built to empower and engage its customers by offering insight-driven solutions across payments, issuing and remittance.

 

What does the brand Livquik stand for?

 

BRAND PROMISE: ACCELERATED GROWTH

BRAND STRENGTH: INNOVATION & AGILITY

BRAND RELATIONSHIP: TRUSTED ADVISOR & PARTNER

 
 

Visual Language

The brand identity has been explored for Livquik as a payments technology company, considering it as FINANCE FIRST. The brand logo and visual identity have been explored across the 3 key benefits that Livquik offers to the businesses it partners with.

FINANCE + ACCELERATE

Accelerated Growth.

DRIVEN

DYNAMIC

PROGRESSIVE

PROPEL

FINANCE + INNOVATE

Innovation & Future Tech

TECHNOLOGY

CONNECTIONS

PORTAL

FUTURISTIC

FINANCE + TRUST

Trusted Partner & Advisor

PARTNERSHIP

STABILITY

BALANCE

HARMONY

FINANCE + TRUST

Trusted Partner & Advisor

FINANCE + INNOVATE

Innovation & Future Tech

Logo Explorations

FINANCE + ACCELERATE

Accelerated Growth.

 

Brand Identity

Type Variations

Color Variations

Logotype Explorations

Concept

The Q in the logo is to be used as a master symbol for LIVQUIK. 
The symbol is designed by merging Q and an upward arrow. 
Here, the curve of Q represents a circular progress bar and the arrow represents positive growth and the idea of connection.

 

Stationery

Business card

Sitemap

Homepage

  • Solutions

  • What drives us

  • Insights

  • Testimonials

  • Impact

  • About us

  • Careers

Solutions

  • Enterprise Solutions

  • Issuing

  • Acquiring

Careers

  • Why Livquik

  • Current Opportunities

  • Application form

Brand Guidelines

Thank You

Homepage

Careers & Solutions

Website

The Icons to be used are outline icons.

The same color can be used for both positive and negative usage.

Icons

Final Logo

Color

Type

Letterhead & Envelope

Identity Card

LIVQUIK

Brand Refresh

Morphology

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