The characters are inspired by IDIOM's mascot which is the "Idiom Owl". They are conceptualized based on the personas of the Archetypes.
Conceptualized characters get refined and vectorized.
Archetypes are universal unconscious ideas or patterns, stories that we all instinctively understand and relate to.
Archetypes help you bring your brand's unique personality and core to life and magnetically attract the right consumers.
Each archetype fulfills the universal human desires
Applied Archetypes to Marketing & Branding
Demonstrated that collective consciousness is cross-cultural
The psychologist who introduced the term Archetypes
Refined characters get digitally colored and are ready to be printed.