Brand

Archetype

Deck

Design Process

Character Design

The characters are inspired by IDIOM's mascot which is the "Idiom Owl". They are conceptualized based on the personas of the Archetypes.

Digitization

Conceptualized characters get refined and vectorized.

Archetype Cards

Thank You

Archetypes are universal unconscious ideas or patterns, stories that we all instinctively understand and relate to.

Archetypes help you bring your brand's unique personality and core to life and magnetically attract the right consumers.

Each archetype fulfills the universal human desires

 
 

2001

Margret Mark

Applied Archetypes to Marketing & Branding

 

1949

Joseph Campbell

Demonstrated that collective consciousness is cross-cultural

 

1919

Carl Jung

The psychologist who introduced the term Archetypes

 

Packaging

The Deck

Colouring

Refined characters get digitally colored and are ready to be printed.

© 2023 by vasav.one

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