Background

Consumer Ecosystem

Target Locations

Visual Language Moodboard

GOOD FOOD GOOD DAY

Pitstop, Rejuvenation, Refuel, Reward, On the go.

Style Board

Design concepts for Brand Wall

Target Customer

 
 

India 1

Consuming Class

Those who are able to afford

domestic help.

India 2

Serving Class

The backbone of Indian society, the serving class provides products and services to India 1. It lives off the perks provided by India 1, serves them as domestic help, drivers, shop floor workers, cleaners, delivery boys, and odd-job workers.

India 3

Struggling Class

Those struggling to get 2

square meals a day.

Imagining 7 Eleven Brand For India through Brand Star

 

Design concepts for Facade

Approach

New age urban India offers a huge opportunity to create a difference through convenience retail

 
 

Office Hubs

  • Central Business Districts

  • Corporate Parks

  • IT hubs

Transit

  • Metro Stations

  • Petrol stations

  • Hospitals Malls

Neighborhoods

Dense neighborhoods Markets

near condominium clusters

KINDLING AN APPETITE FOR OPTIMISM

ON THE GO AND ROUND THE CLOCK

 
 
 

Illustration, Type and Imagery Style Inspiration

Representing 7-Eleven as a space of abundance through the ROUND THE CLOCK story.

Highlighting a range of products across categories in a visually appealing manner.

Mumbai Culture & Lifestyle Story

Representation of ‘Mumbai Culture’ through a blend of Local Food, Music, Landmarks, etc.

 
 

Highlighting the formula of convenience: REFRESH REFILL & READY

A 7-Eleven store as a single stop in the consumer's everyday life, with ready-to-eat food, grocery pickups, and personal care needs.

 

Mumbai Culture & Lifestyle Story

A Wallpaper of elements that capture a Mumbai life on the go.

Design Explorations

Colors extended from original brand colors

Colors

Thank You

7 ELEVEN

Retail Environment Graphic Design

© 2023 by vasav.one

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