Branding & Visual Language
Understand the Indian consumer:
We understand the Indian consumer's unarticulated and unaware needs.
We are a transparent company and we build our relationships on trust.
We are experts at what we do and apply a sense of mastery to our process
We employ cutting edge technology in manufacturing and our products are certainly ahead of the curve.
We focus extensively on our designs and give our customers a variety of choices with close attention to detail.
The one thing we never compromise on is our quality. Performance and durability are top concerns
We ensure that the job of setting up a door has never been easier.
We are your team player and ensure that we will always have your back.
We are constantly striving to build the right ecosystem to foster the growth of ready-made quality doors.
WESMARC = RULER
Core Desire: control
Goal: create a prosperous, successful family, company, or community
Fear: chaos, being overthrown
Strategy: exert leadership
Gift: responsibility, leadership
Trap: being bossy, authoritarian
ASPIRATION & STATURE
Comes from the English word ‘Benchmark’ and the acronym WEST (Wood, Engineered, Steel, Technology)
Associations: Signature Style, Standard
Sound: An established company with a proven quality standard. Also feels like a certification or standards association
Bold angular letters give an authoritative look
WESMARC form is inspired by larger than life scale of Indian monuments.
The form is a combination of the first letter ’W’ & doors in perspective. It signifies endless possibility, & movement towards infinity.
Quality is hygiene.
Go beyond the basic functionalities.
Through extensive secondary research of the immediate competition and the extended category, we noticed a large gap in the existing Indian market.
Doors divide and connect worlds. They are quiet in their presence, and yet speak volumes about the place it secures.
They give you a sense of safety when you enter and a sense of reassurance when you leave. They offer a glimpse of life as it could be, and also of how far a journey it’s been.
Doors are the quiet chronicles of life,
and every time you step through a door,
you pick up a story where you left off.
So, we believe that every time you open a door, you
Logo Study and Morphology
Logotype and Form
Red Banner Logo
Grey Banner Logo
Silver Logo (used only as product sticker)
Reverse Greyscale Logo
Greyscale Banner Logo
Reverse Greyscale Banner Logo
Business card Front & Back
Letterhead, Envelopes and Business Card