Brand Launch

Company of the "Future"

A company of entrepreneurs

The true ‘Indian’ tech revolution

The direct potential

FUTURE + DATA + SPEED + FOCUS + SIMPLICITY

Objectives of the advertisement:

  • Build curiosity

  • Create impact

  • Inform about the new verticals

BUILDING A LIMITLESS FUTURE

To emerge as a platform that fosters new and limitless imagination for consumers, entrepreneurs, and partners in India. To lead the creation of next-generation consumer interactions by combining artificial intelligence, data science, and emerging technologies with consumer platforms that are loved, trusted, and admired by every Indian.

Concepts

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Visual Language Concept

The visual language of the environmental graphics is consistent with the minimal and modern identity, through sleek illustrations to convey the brand values.

IDENTIFY

SPEED

DATA

Brand Assets

Key Brand Words

Speed, Agility, Flow, Simplicity at Scale, Yes, and…, Defer judgment, Encourage wild ideas, Build on the ideas of others, be comfortable with ambiguity, Be Visual, etc.

Thoughtscapes

Inspiring words and values that can be absorbed internally.

These are thought-provoking words or sentences.

“Practice Exponential Thinking”, “Believe in an Abundant Future”,

“Live the Law Accelerating of Returns,”

Futurist, Technologist. Innovator, Impact Driver, etc.

Posts

Fun yet meaningful posters that go up in break out spaces.

“There are two kinds of people in this world: Coders and Coded.”

“If you want to be 100% sure, you will be 100% late.”

“ The onus is on you to create the future, otherwise it will just happen to you.”

Indianness: Believing in the Indian way and in oneself

Leadership: In thought and in business

 

Introspection: For continuous learning, self-development, and personal excellence

 
 

Openness & Adaptability: Open to new ideas, knowledge and proactive in meeting challenges emerging from changing business scenarios

Valuing and Nurturing Relationships: With customers, business associates, stakeholders, communities and society

Simplicity & Positivity: To foster innovation, speed and imagination

Flow: Learn and be inspired by the universal laws of nature

 
 

Thank You

 

TATHASTU

 Visual Language

Levels of Communication

Visual Language

Brand Wall Concept

Posters

Business Set

Environmental Graphics

Graphics

Workspace

© 2023 by vasav.one

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