Brand
Archetype
Deck
Design Process
Character Design
The characters are inspired by IDIOM's mascot which is the "Idiom Owl". They are conceptualized based on the personas of the Archetypes.
Digitization
Conceptualized characters get refined and vectorized.
Archetype Cards
Thank You
Archetypes are universal unconscious ideas or patterns, stories that we all instinctively understand and relate to.
Archetypes help you bring your brand's unique personality and core to life and magnetically attract the right consumers.
Each archetype fulfills the universal human desires
2001
Margret Mark
Applied Archetypes to Marketing & Branding
1949
Joseph Campbell
Demonstrated that collective consciousness is cross-cultural
1919
Carl Jung
The psychologist who introduced the term Archetypes
Packaging
The Deck
Colouring
Refined characters get digitally colored and are ready to be printed.
