Background
Consumer Ecosystem
Target Locations
Visual Language Moodboard
GOOD FOOD GOOD DAY
Pitstop, Rejuvenation, Refuel, Reward, On the go.
Style Board
Design concepts for Brand Wall
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Target Customer
India 1
Consuming Class
Those who are able to afford
domestic help.
India 2
Serving Class
The backbone of Indian society, the serving class provides products and services to India 1. It lives off the perks provided by India 1, serves them as domestic help, drivers, shop floor workers, cleaners, delivery boys, and odd-job workers.
India 3
Struggling Class
Those struggling to get 2
square meals a day.
Imagining 7 Eleven Brand For India through Brand Star
Design concepts for Facade
Approach
New age urban India offers a huge opportunity to create a difference through convenience retail
Office Hubs
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Central Business Districts
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Corporate Parks
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IT hubs
Transit
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Metro Stations
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Petrol stations
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Hospitals Malls
Neighborhoods
Dense neighborhoods Markets
near condominium clusters
KINDLING AN APPETITE FOR OPTIMISM
ON THE GO AND ROUND THE CLOCK
Illustration, Type and Imagery Style Inspiration
Representing 7-Eleven as a space of abundance through the ROUND THE CLOCK story.
Highlighting a range of products across categories in a visually appealing manner.
Mumbai Culture & Lifestyle Story
Representation of ‘Mumbai Culture’ through a blend of Local Food, Music, Landmarks, etc.
Highlighting the formula of convenience: REFRESH REFILL & READY
A 7-Eleven store as a single stop in the consumer's everyday life, with ready-to-eat food, grocery pickups, and personal care needs.
Mumbai Culture & Lifestyle Story
A Wallpaper of elements that capture a Mumbai life on the go.
